New uniforms for the 2008 season were officially revealed on November 8, 2007.The unveiling coincides with a name change for the team, as the team is now officially called the "Tampa Bay Rays". The TV and radio game broadcasters already referred to the team as the "Rays" more often than "Devil Rays". The new team colors are "navy, Columbia blue and a touch of gold". The new team logo features a bright yellow sunburst that represents the Sunshine State of Florida. In the original press release, principal owner Stuart Sternberg said "We are now the 'Rays' - a beacon that radiates throughout Tampa Bay and across the entire state of Florida."